Exclusive proposal for Institute of Photography students Falmouth University
EARTH HOUR 2018 / #EarthHourUK
SATURDAY 24 MARCH - LIGHTS OUT AT 8:30PM
Now in its 11th year, WWF’s Earth Hour is a global movement to protect our planet. Millions of people around the world choose to mark Earth Hour and show they care about our planet’s future by going ‘lights out’ for 60 minutes at 8.30pm – a symbolic show of solidarity for the planet. Last year, an unprecedented 187 countries and territories took part, over 3,000 landmarks switched off their lights and hundreds of millions of individuals, businesses and organisations across seven continents took action – including over 8 million in the UK. The world’s biggest landmarks – Sydney Opera House, Eiffel Tower, Buckingham Palace, and Edinburgh Castle - all switched off the lights as a visual display of their commitment too. This year we want to make Earth Hour wider than just one night. As well as a ‘lights out’ moment during Earth Hour, we want as many people as possible to publically make a ‘Promise for the Planet.’ We’re asking people to choose something in their life where they can make a difference. It could be switching to green energy, eating less meat, ditching plastic bags, or buying a reusable coffee cup. They might seem like small changes, but together they can make a big difference.
Starting today (until midnight on March 24th) we want you to choose something in your life where you can make a difference and make a ‘Promise for the Planet. And then, as passionate and creative communicators, make an image or video that represents your very own promise and commitment to the planet and share it on your social media (Facebook, Twitter and Instagram), using #PromiseForThePlanet and tagging @WWF_UK @iop_falmouth and @mayncreative
WWF will follow your posts and choose a number of the most creative and inspiring ones to repost on WWF social channels in the run up to Earth Hour. So please, make a promise (or two, or three), get creative, get sharing and join the global Earth Hour movement!
The photographers responsible for the three most popular posts re-shared on WWF social media will be given the opportunity to receive a portfolio review with Richard Edwards, Head of Content at WWF-UK. Edwards is responsible for putting powerful storytelling and compelling content at the heart of WWF communications and fundraising. Working with an in-house production unit and external media producers and broadcasters, Richard’s aim is to create fascinating stories, with compelling narratives and quality content that capture the attention and imagination of audiences, and inspire participation and action.
Below are 7 suggested ‘Promises for the Planet’.
However please feel free to make and create one of your very own!
· I will refuse plastic cutlery with takeaway food
· I will use a reusable coffee cup rather than disposable ones
· I will turn my washing down to 30 degrees
· I will become a flexitarian and eat less meat
· I will use bars of soap not plastic bottled shower gel
· I will use paper not plastic drinking straws
· I will drink tap water not bottled water.
If you have any questions please email email@example.com
Thank you from everyone at WWF-UK & MAYN Creative!